Hygiene: Spanish personal care and household care for the Chinese consumer
We help daily hygiene, personal care and household care products of Spanish origin reach the average Chinese consumer, who is eager to use novel, safe products at affordable prices.
A consumer who pays for safety and natural ingredients
With the steady rise in living standards and the growing sophistication of Chinese consumer demand, mid- and high-range products are the most dynamic segment of the sector. Chinese consumers, especially the growing middle class, are willing to pay more for a safer, more natural and more environmentally friendly product.
European origin is a selling point in itself, provided the product meets the entry requirements: for personal hygiene, notification with the NMPA when it is classified as a cosmetic; for household care, the national product standards and Chinese labelling.
How we enter the channel
We identify distributors specialised in fast-moving consumer goods, supermarket chains and online platforms, define the pricing policy in the market research and protect the trademark in Latin script and in Chinese characters before the first shipment.
Frequently asked questions
Do personal hygiene products need registration in China?
Those classified as cosmetics (shower gels, shampoos, deodorants, toothpastes with certain claims) require notification with the NMPA. Household care products follow the national product and labelling standards. OCCHE classifies each reference.
What does the Chinese consumer look for in hygiene and household care?
Safety, natural ingredients, respect for the environment and novelty, with a willingness to pay more for them, especially among the middle class in the big cities.
Through which channels are these products sold in China?
Supermarkets and hypermarkets, drugstore and perfumery chains, and increasingly online and cross-border platforms.
I want to export hygiene and household care to China
Request a quote HERE