Market research in China
Before investing in registrations, travel or stock, it pays to know whether your product can sell in China, at what price, through which channel and against whom. OCCHE's market research gives you that data with guarantees: information from official and field sources, interpreted by a team that operates in the Chinese market every day.
What market research in China includes
Complete, tailored studies for each client, combining aggregate data with fieldwork in China:
- Analysis of aggregate data and trends in the target market.
- Main competitors in the segment, local and international, and their positioning.
- Distribution channels: importers, distributors, large-scale retail, pharmacy, online and cross-border.
- Analysis of competitors' retail prices in physical stores and on platforms such as TMALL and JD.
- Demand analysis and profile of the Chinese consumer in your category.
- Entry barriers and legal framework: tariffs, compulsory registrations, labelling and restrictions on ingredients or claims.
- Success and failure cases of comparable brands.
Business plan and feasibility study
Building on the research, we write the business plan and feasibility study for introducing the analysed products into the Chinese market. We define different entry strategies (online, physical retail or both) according to the revenue targets and the budget the company allocates to the market. It includes:
- Commercial pricing and discount policy along the chain, from export price to retail price.
- Definition of bestsellers and ABC portfolio: which references to launch with and which to hold back.
- Brand positioning against local and international competitors.
- Promotion plans and the Chinese commercial calendar.
How we work
We start from a briefing with your portfolio, your prices and your objectives. We cross-check official Chinese sources, the databases we access as representatives of the CIECC and the CCOIC, e-commerce platform data and interviews with distributors and buyers in the sector. The Qingdao team verifies prices, shelves and competitors on the ground. We deliver the report in your language, with a presentation of conclusions and a working session to decide the next steps.
Who it is for
- Companies looking at China for the first time that want a well-founded decision before investing.
- Brands already exporting to China through a distributor that want to know whether the price, the channel and the positioning are right.
- Groups preparing an investment or a subsidiary that need a business plan for the board or the bank.
The study connects naturally with our export to China, trademark registration and product registration services.
Frequently asked questions
How much does market research in China cost?
It depends on the number of categories, the depth of fieldwork and whether it includes a business plan. We prepare a modular proposal with a fixed quote so that you choose the scope.
How long does market research in China take?
As a guide, between several weeks and a few months depending on the scope and the fieldwork required. In the proposal we set a calendar of interim deliveries.
What data does OCCHE use for its studies?
Official Chinese statistics and sources, the CIECC and CCOIC company databases, e-commerce platform data, interviews with distributors and buyers, and verification of prices and shelves by our team in Qingdao.
Can I find out whether my product can be sold in China without a full study?
Yes. We offer a shorter preliminary assessment of entry barriers (tariffs, compulsory registrations, labelling, ingredients) that answers the basic question before you decide whether the full study is worthwhile.
I want a market study
Request a quote HERE